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Trends for July 01, 2024 (Weekly)

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What's Trending?
You're staying ahead of the curve with "What's Trending?" - your weekly trends update powered by Surge.ai.

TLDR
  • Indiana Fever | The Caitlin Clark Show | +199%
  • #Euro2024 | Worldwide Stars Collide | +186%
  • Chappell Roan | TikTok's New Hitmaker | +129%
  • Additional trends & hot content
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Indiana Fever +199%

Since drafting college standout Caitlin Clark 1st overall in the 2024 WNBA draft, the Indiana Fever have went 8-12, but that hasn't stopped the fandom from growing. Clark, already the fastest player in WNBA history to rack up 300 points, 100 rebounds and 100 assists, is just getting started. Who knows where the Fever will land this season, but it's now well established that WBNA fans are loving the Caitlin Clark show!

#Euro2024 +186%

The Euro Cup, held every four years, is second only to the FIFA World Cup in terms of tournament viewership. The final match of 2016's tournament brought in an incredible 600M viewers worldwide. Unfortunately, the 2020 tournament had to be cancelled due to the COVID-19 pandemic, so eager soccer fans have had to wait 8 years to see Europe's top national teams compete against one another. This year's final match takes place on Sunday, July 14th but who will be playing is still very much in the air.

Chappell Roan +129%

Pop sensation Chappell Roan shines as her debut album, The Rise and Fall of a Midwest Princess, continues to delight fans. Roan's latest single, Good Luck, Babe!, is currently one of the hottest sounds on TikTok and her NPR Tiny Desk Concert has been viewed a whopping 3.7M times. Fellow pop star Sabrina Carpenter recently covered one of her tracks live for BBC 1, bringing some truth to Roan's proclamation that she's "your favorite artist's favorite artist." 
June 16th - June 23rd
Trend Growth
1 GOOGLE Maxton Hall TV Series
150%
2 YOUTUBE Sha'Carri Richardson Olympics
378%
3 AMAZON Blackstone Griddle Cooking
80%
4 INSTAGRAM #CopaAmerica Sports
323%
5 TIKTOK #AccordionBeast Live Music
4.5K%
June 16th - June 23rd
Hot Content Engagements
6 REDDIT Gorilla Selfie Conservation
108K
7 YOUTUBE 16 Amazing Car Gadgets Vehicles
19.7M
8 INSTAGRAM Homemade Reese's Ice Cream Bars Dessert
1.5M
9 TIKTOK Going to Work vs. Leaving Work Humor
4.8M


About Surge.ai

Surge.ai turns internet trends into market intelligence - figuring out what’s trending, in real-time, for anything across the web. We’ve combined market research, social listening, and competitive intelligence into one real-time system allowing users to research trends, content, influencers, keywords, campaigns, brands, and products across search, shopping, and social channels. Follow us on social media for daily trend updates and reach out to us at hello@surge.ai for a demo.

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