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TLDR
- Kendrick | Beef with Drake | +837%
- #ILLIT | The Future of Kpop? | +5,962%
- Banana Milk | A 1970s Classic | +362%
- Additional trends & hot content
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The feud between rap superstars Kendrick Lamar and Aubrey "Drake" Graham has driven both of them to the top of entertainment news in recent weeks. The pair has dropped diss track after diss track on YouTube, fueling the fire and setting the stage for a public debate over who will come out the victor. A detailed Wiki page chronicles the events leading up to this public spat which BBC has said "changed rap beefs forever." Click here for a full breakdown of the timeline.
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R U Next? winners, ILLIT, are gearing up to be the biggest global girl group to come out of Korea this year. Their debut album, Super Real Me, dropped on March 25th and social media is lighting up with praise. The five member group quickly accrued millions of followers on TikTok and YouTube, where their first single Magnetic, has already been viewed over 66M times. Even more impressive is the love they've seen on TikTok, where #ILLIT quickly ballooned to over 250K posts.
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CPG giant Binggrae introduced their most famous product to the U.S. market in recent years and it has absolutely taken off. Banana milk may sound odd, but this Korean staple is a cultural icon that has been around since the 70s. Their Amazon listing boasts a 4.6 star rating with thousands of reviews, so it's probably worth giving it a try if not for the novelty alone. Embracing American culture, Banana Milk even snuck into the Kendrick Drake drama by posting a video of their mascot dancing to one of Kendrick's recent drops which has racked up nearly 125K likes on Instagram.
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April 28th - May 5th
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April 28th - May 5th
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