Newsletter

All Editions

Trends for October 23, 2023 (Weekly)

*|MC:SUBJECT|*
What's Trending?
You're staying ahead of the curve with "What's Trending?" - your weekly trends update powered by Surge.ai.

TLDR
  • Xbox Buys Activision | A Game Changer | +19,717%
  • #Facts| Today I Learned... | +149%
  • Caroline Ellison | The Spotlight Witness | +1,036%
  • Additional trends & hot content

Xbox Buys Activision +19,717%

The buzz about Xbox's parent company, Microsoft, buying Activision has caught the internet by storm. Searches for coverage of the deal have increased nearly 20,000% over last week. This monumental purchase has the gaming community abuzz, with both excitement and speculation about the future of gaming under this new conglomerate. Opinions on the deal seem like a mixed bag thus far.

Popular Streamer Asmongold's reaction video has already racked up close to 1M views and YongYea's reaction video is now up to nearly 130K views. It's safe to say that this $68.7B deal, which includes popular franchises like Call of Duty, World of Warcraft, and Diablo, has many gamers concerned about the future of their favorite properties.

#Facts +149%

#Facts has seen a significant surge in posts over the past week, with a whopping 149% increase over the week prior. This trend has been fueled by a variety of intriguing posts across Instagram that have captivated audiences with their unique blend of interesting tidbits, historical insights, and surprising revelations. These diverse threads of content all share a common theme - they offer bite-sized, intriguing facts that tantalize the curiosity of audiences, leading to the hashtag's explosive popularity. Here are a few of our favorites:

Caroline Ellison +1,036%

Caroline Ellison has seen searches for her name increase by over 1,000% since last week. For those unfamiliar, Ellison has been a key witness in the ongoing Sam Bankman-Fried trial. Bankman-Fried was the founder and CEO of the cryptocurrency exchange FTX which experienced a high-profile collapse late last year. Since then, Bankman-Fried has been indicted on nearly a dozen criminal charges including wire fraud, commodities fraud, securities fraud, and money laundering.

Ellison has made headlines with her statements about the corporate culture at FTX, recently being covered by Forbes. Her role in the FTX scandal has been under intense scrutiny, yet her account of events has remained unshaken despite the defense's attempts to discredit her testimony. Ellison has painted a vivid picture of the inner workings of FTX and the alleged fraudulent activities, including a detailed account of their complex financial practices. Bankman-Fried's first trail is set to wrap up this month, with another kicking off in March 2024.
October 8th - October 15th
Trend Growth
1 GOOGLE Note 12 Technology
9827%
2 YOUTUBE Jada Pinkett Smith Interview Celebrities
257270%
3 INSTAGRAM #HealthyChoices Lifestyle
129%
4 TIKTOK #FindYourGrace Society
12750%
October 8th - October 15th
Hot Content Engagements
5 REDDIT Robert Irwin Breeds Turtle Species His Dad Discovered Nature
102.1K
6 YOUTUBE The Amazing Digital Circus Pilot Television
24.1M
7 INSTAGRAM Lego Donates Model MRI Kits to Hospitals Healthcare
920K
8 TIKTOK Project Primrose - Digital Fabric Comes to Life Fashion
15.1M


About Surge.ai

Surge.ai turns internet trends into market intelligence - figuring out what’s trending, in real-time, for anything across the web. We’ve combined market research, social listening, and competitive intelligence into one real-time system allowing users to research trends, content, influencers, keywords, campaigns, brands, and products across search, shopping, and social channels. Follow us on social media for daily trend updates and reach out to us at hello@surge.ai for a demo.

NOT A SUBSCRIBER?

Sign up for free below
LinkedIn
Twitter
https://www.instagram.com/surgedotai/