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Trends for October 16, 2023 (Weekly)

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What's Trending?
You're staying ahead of the curve with "What's Trending?" - your weekly trends update powered by Surge.ai.

TLDR
  • Jennie's "You & Me" | K-Pop is here to Stay | +48,442%
  • #BatikModern | Indonesian Wax-Resist Dyeing | +2,361%
  • Kat Von D | A Spiritual Journey | +133,967%
  • Additional trends & hot content

You and Me Jennie +48,442%

Blackpink rapper, Jennie Kim's latest single, "You & Me," has fans absolutely obsessed. YouTube searches for the track have skyrocketed over 48,400% since last week and the music video has already racked up over 34 million views! For the uninitiated, Blackpink has taken over the music world in the past 5 years. Hailing from South Korea, they now have more YouTube subscribers than world-famous artists such as Justin Bieber, Eminem, Ariana Grande, Taylor Swift, and Rihanna. In fact, they're on pace to be the first performers to surpass 100M subscribers. Check them out for yourself here.

#BatikModern +2,361%

#BatikModern has experienced a significant surge in popularity over the past week, with post volume increasing nearly 2,400% on Instagram. Batik is an ancient art form that originated in Indonesia, where Batik Day is still held annually. However, this wax-resist dyeing technique has made its way to other parts of the world over the past fifteen hundred years including Africa, India, and South America. As with many ancient art forms, modern day designers and artists have begun to experiment with incorporating Batik into runway fashion, mixed-media pieces, and even home décor. Here are a few of the top Batik fashion accounts driving this trend:

Kat Von D +133,976%

World-famous tattoo artist Kat Von D, the star of TLC's "LA Ink,"  recently made waves when she announced that she would be renouncing her belief in witchcraft and the occult. After posting a video of her baptism on Instagram, Google searches for her name shot up nearly 134,000% - reaching 395,000 searches last week alone. It's safe to say that her spiritual journey has struck a chord with many as outlets such as YahooPop CultureDaily Mail, and MSN have recently highlighted her religious transformation.
October 1st - October 8th
Trend Growth
1 GOOGLE The Passing of Dick Butkus Sports
35116%
2 YOUTUBE Crypto Airdrop Today Finance
14191%
3 INSTAGRAM #Cricket World Cup 2023 Sports
482%
4 TIKTOK #GodOfWarRagnarok Video Games
102350%
October 1st - October 8th
Hot Content Engagements
5 REDDIT Distracting a Nervous Dog at the Vet Pets
84.3K
6 YOUTUBE Can a Car Window Chop Off Your Finger? Pop Culture
52.7M
7 INSTAGRAM The Real Adele or an Impersonator? Celebrities
875K
8 TIKTOK $70 Grapes vs. Grocery Store Grapes Food
95.1M


About Surge.ai

Surge.ai turns internet trends into market intelligence - figuring out what’s trending, in real-time, for anything across the web. We’ve combined market research, social listening, and competitive intelligence into one real-time system allowing users to research trends, content, influencers, keywords, campaigns, brands, and products across search, shopping, and social channels. Follow us on social media for daily trend updates and reach out to us at hello@surge.ai for a demo.

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