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TLDR
- Victoria Monét | Grammy-winning Singer & Songwriter | +1,211%
- #NASA | placeholder | +370%
- Leonard Berstein | Esteemed Conductor & Humanitarian | +203,033%
- Additional trends & hot content
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Grammy-winning singer and songwriter, Victoria Monét, has repeatedly made waves on YouTube in the months leading up to the release of her second album, Jaguar II. After nearly a decade of writing for likes of Nas, Ariana Grande, Blackpink, Fifth Harmony, T.I., Lupe Fiasco, and Chris Brown, Monét has spent the past few years focusing on her own music - releasing her debut album, Jaguar, in 2020. The much anticipated follow-up dropped on August 24th, but singles off of the album have kept her top of mind for fans throughout the year.
In March, the official video for Monét's first single off of the album, "Smoke," was released and has since accrued nearly 2.2 million views. In May, she released "Party Girls," which has been viewed almost 4.2 million times now. And, on August 14th, she released her most recent single, "On My Mama," which has already brought in a whopping 2.7 million views, catapulting searches for her name by 1,211% over last week. Rolling Stone's album review labeled Jaguar II "the crown jewel of this summer’s R&B resurgence," so we can only assume this won't be the last time you'll hear about Victoria Monét this year.
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As excitement builds for the next Artemis Moon Mission, #NASA continues to trend - seeing a 370% spike in posts over last week. Thus far, a series of five missions to the moon have been outlined, the first of which took place in 2022. The next step in the project, Artemis II, which is scheduled for November 2024, will be a manned mission that puts the first woman and person of color on the moon. The crew was announced in a post back in April which garnered nearly 160K engagements. This month, various NASA-associated accounts have continued to post updates regarding the module they'll utilize to get there and the robotics they'll take advantage of on the surface.
For those curious about how the mission got its name, Artemis is the mythological Greek goddess of the Moon as well as the twin sister of Apollo. The name is intended to link NASA's next mission to the moon to their first - the Apollo missions that took place over 50 years ago. The manned spacecraft that will be utilized to get astronauts there is named Orion after one of the most recognizable constellations in the sky - a name that also shares a mythological past as Orion was the hunting companion of Artemis in classical mythology.
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Leonard Bernstein | +203,033%
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Legendary conductor, composer, pianist, author, and humanitarian, Leonard Bernstein, has seen a staggering 203,033% increase in searches over last week. After the release of the trailer for Bernstein's upcoming Netflix biopic on August 15th, interest around his life and legacy has soared. Starring Bradley Cooper, Maestro, chronicles the lifelong love story between cultural icon Leonard Bernstein and his wife, Felicia Montealegre. The trailer has generated quite a bit of discussion and debate, particularly around Cooper's decision to wear a prosthetic nose to portray Bernstein. However, Bernstein's family has defended Cooper's decision, saying that he was trying to accurately portray the late composer's appearance.
Earlier this year, Bernstein's music was also featured in a new ad campaign for Apple Music celebrating the diversity of classical music. His work was put on a pedestal alongside the music of other legendary composers including Tchaikovsky, Mozart, and Beethoven. While not a household name, Bernstein is widely considered one of the most important figures in the history of American classical music. He was the first American-born conductor to lead a major American symphony orchestra, the New York Philharmonic, and he co-composed the award-winning musical West Side Story. Read more about his life here.
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August 13th - August 20th
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August 13th - August 20th
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