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Trends for August 14, 2023 (Weekly)

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What's Trending?
You're staying ahead of the curve with "What's Trending?" - your weekly trends update powered by Surge.ai.

TLDR
  • Google Lens | The Future of Visual Search is Here | +55,002%
  • #BillieEilish | Singer. Songwriter. Actress. | +268%
  • CrossFit Games 2023 | Peak Fitness | +2,089%
  • Additional trends & hot content

Google Lens | +55,002%

Google Lens is trending significantly this week with a massive increase in searches by over 55,000%. This surge in interest appears to be largely driven by its new feature that allows users to identify skin conditions by simply taking a picture. Several articles have been published about this update, including a piece from PC Magazine and Scoop Upworthy on MSN.com. Additionally, Google Lens has seen an upgrade with a new light theme, as reported by 9to5google. Finally, Google Bard has also been given a boost, with Google Lens integration, as highlighted by Yahoo and Android Police on MSN.com.

#BillieEilish | +268%

After releasing her Barbie single, "What Was I Made For?" last month, singer #BillieEilish continues to trend on Instagram, seeing a 268% increase in usage over the week prior. Movie premieres, fan art, and fashion are keeping her top of mind for many. Notably, fan account @biltwitter, posted artwork highlighting Billie's ever changing hair style which garnered over 37,000 engagements. Another fan account, @eilishoutfits, posts fashion breakdowns every time the singer is spotted in public, which generate considerable conversation. Her rabid fanbase is likely disappointed that she has yet to release a new album, but she has stated publicly that it's currently in the works - so don't expect to stop hearing about her any time soon.

CrossFit Games 2023 | +2,089%

The CrossFit Games 2023 wrapped up on August 6th and with it, YouTube has been saturated with high-engagement videos from the events. Searches for content from this year's games surged 2,089% as Laura Horvath, Jeffrey Adler, and CrossFit Invictus won the women's, men's, and team competitions respectively. "Day 2 Individuals & Teams — 2023 CrossFit Games" attracted over 1.4 million views, showing the high level of engagement the event has generated. In addition, Rogue Fitness's video "Every Lift | Women's 1-Rep-Max Clean & Jerk - 2023 CrossFit Games" has been a hit among fans, providing detailed insights into the athletes' performances. For an overview of this year's competition, check out Zack Telander's "2023 CrossFit Games Lift Off Reaction & Analysis".

July 30th - August 6th
Trend Growth
1 GOOGLE Pee Wee Herman Celebrity
5689%
2 YOUTUBE Juventus vs Real Madrid Sports
16636%
3 INSTAGRAM #SpookySeason Holiday
413%
4 TIKTOK #DanceWithMe Pop Culture
8208%
July 30th - August 6th
Hot Content Engagements
5 REDDIT Mapping the Ocean's Fiber Optic Cables Technology
71K
6 YOUTUBE MrBeast - 7 Days Stranded At Sea Pop Culture
101M
7 INSTAGRAM FIFA Honors Marta Vieira da Silva Sports
915K
8 TIKTOK Tom and Jerry Nostalgia TV Series
72M


About Surge.ai

Surge.ai turns internet trends into market intelligence - figuring out what’s trending, in real-time, for anything across the web. We’ve combined market research, social listening, and competitive intelligence into one real-time system allowing users to research trends, content, influencers, keywords, campaigns, brands, and products across search, shopping, and social channels. Follow us on social media for daily trend updates and reach out to us at hello@surge.ai for a demo.

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