You're staying ahead of the curve with "What's Trending?" - your weekly trends update powered by Surge.ai.
TLDR
- Sinead O'Connor | Rest in power | +5545%
- #Taekook | A bromance for the ages | +102%
- Jordan 4 | Cult classic streetwear drip | +554%
- Additional trends & hot content
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Sinéad O'connor was a complex and controversial figure as well as a talented artist and a passionate advocate for social justice. As fans worldwide mourn her passing, searches for her music and performances on YouTube have increased over 5500% compared to the week prior. A vocal critic of the Catholic Church and of child abuse, she’s widely remembered by many as the artist that tore up a photo of Pope John Paul II on Saturday Night Live. Piers Morgan’s touching tribute, “A Rebel at Heart,” has now garnered nearly 850k views. Her music and activism are sure to continue inspiring the world for years to come.
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The BTS Army can't seem to get enough of the bromance between bandmates Kim Tae-hyung and Jeon Jung-kook, better know as V and Jungkook. While they've both been trending separately, their friendship, referenced by a blend of their names (#Taekook), has seen a 102% increase in use over the past week. Chibi artist, @piuuvy, perfectly captures their ongoing love for one another with their recent fanart piece which has collected nearly 17,500 likes. Both are currently on hiatus to fulfill mandatory military service in South Korea, but fans are clearly excited for their return to the stage in 2025.
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Cult classic Jordan 4's, from legendary Nike designer Tinker Hatfield, originally debuted in 1989. Since then, they've been a streetwear staple for sneaker enthusiasts around the world. His Airness, Michael Jordan, famously hit "The Shot," wearing Jordan 4's, just months after the original design's release, catapulting the shoe's popularity for decades to come. After Nike's recent announcement of new colorways, searches for "Jordan 4" saw an increase of over 550% versus the week prior, accumulating more than 745,000 searches in a seven day stretch. The sneakerheads at HighSnobiety are excited to say the least!
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July 23rd - July 30th
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Growth
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July 23rd - July 30th
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Hot Content
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